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Module: 1. AAU Agency/Module 2 - Set Up Your Agency 7
Lesson: 7. Difference Between Service Ads eCommerce Ads
Duration: 03:13
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[00:00 -> 00:08] Okay, so this is the difference between running ads for something like a service company or running ads for an e-commerce company
[00:08 -> 00:10] Because when it comes to building the campaigns
[00:11 -> 00:16] It's pretty much the same with that said when you're running an e-commerce campaign
[00:16 -> 00:19] You are not going to be using landing pages
[00:19 -> 00:24] So if you're running a service business and somebody's looking for a sandless floor refinishing
[00:24 -> 00:30] We want to run an ad that talks about sandless floor refinishing and bring them to this page where they can take action
[00:31 -> 00:36] That action is calling or filling out the form now if you're running an e-commerce page
[00:36 -> 00:38] And let's say you're selling those dewalt drills
[00:39 -> 00:46] You want to run an ad for that dewalt drill and you want to take the person to the exact page that they can purchase it on
[00:47 -> 00:48] Now for seven years
[00:48 -> 00:53] I ran an online t-shirt company where we sold products to over 90 countries around the world even back then
[00:53 -> 01:00] I still modeled my checkout pages or my product pages like Amazon does because they pretty much give everybody
[01:01 -> 01:05] Exactly what they need right when the page loads. They give them the information the price
[01:06 -> 01:08] You can finance it
[01:08 -> 01:12] When you're gonna get it as well as the ad to cart and the buy now buttons
[01:12 -> 01:18] So the biggest difference is where you're gonna be taking people and how you're gonna set the campaign up
[01:18 -> 01:24] varies just a little bit so obviously with an e-commerce campaign you're not going to be setting up landing pages
[01:24 -> 01:30] So you can skip those modules also later on in the training we talk about call tracking
[01:30 -> 01:37] Now that's important because you want to report back to Google when somebody calls this number if you just put your regular phone number
[01:37 -> 01:37] In here
[01:37 -> 01:43] It's not going to report back to Google and you're gonna miss out on some of the benefits of running this campaign
[01:43 -> 01:45] But if you're running an e-commerce company
[01:45 -> 01:51] You might just have a customer service number up there if the phone number is up there and is called to make orders
[01:51 -> 01:57] I would definitely put a call tracking number on it and make sure you go through that module
[01:57 -> 01:59] But if you're just running an e-commerce campaign
[01:59 -> 02:05] You don't need to worry about building landing pages and you can skip those modules because you want to run an ad for the
[02:05 -> 02:10] Product that you're advertising and take them directly to the page where they can buy it once again
[02:10 -> 02:12] You don't want to take them to the home page of your website
[02:12 -> 02:19] You want to take them to the page where they can take immediate action the other place where these campaigns differ is in the keywords
[02:19 -> 02:22] When you're looking for something like a sandless floor refinishing company
[02:22 -> 02:29] You might type in something like sandless floor refinishing near me or sandless floor refinishing company
[02:29 -> 02:35] So when it comes to keywords, we're gonna talk about different versions of those keywords for service businesses specifically
[02:35 -> 02:38] But when you're talking about e-commerce advertising
[02:39 -> 02:44] You want to pretty much dial in exactly what you have to offer and run ads for that
[02:44 -> 02:47] So if this was my company and I was selling this product
[02:47 -> 02:54] I would probably run this as a keyword because that is something that people type in and I would take them directly to this page
[02:54 -> 02:56] I would not
[02:56 -> 03:02] Advertise dewalt drill and take them to this page because they might not be looking for this dewalt drill
[03:02 -> 03:08] It's not very targeted and we'll get more into that when it comes to the keyword selection
[03:08 -> 03:13] But those are the biggest differences between running service ads and e-commerce ads

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Okay, so this is the difference between running ads for something like a service company or running ads for an e-commerce company Because when it comes to building the campaigns It's pretty much the same with that said when you're running an e-commerce campaign You are not going to be using landing pages So if you're running a service business and somebody's looking for a sandless floor refinishing We want to run an ad that talks about sandless floor refinishing and bring them to this page where they can take action That action is calling or filling out the form now if you're running an e-commerce page And let's say you're selling those dewalt drills You want to run an ad for that dewalt drill and you want to take the person to the exact page that they can purchase it on Now for seven years I ran an online t-shirt company where we sold products to over 90 countries around the world even back then I still modeled my checkout pages or my product pages like Amazon does because they pretty much give everybody Exactly what they need right when the page loads. They give them the information the price You can finance it When you're gonna get it as well as the ad to cart and the buy now buttons So the biggest difference is where you're gonna be taking people and how you're gonna set the campaign up varies just a little bit so obviously with an e-commerce campaign you're not going to be setting up landing pages So you can skip those modules also later on in the training we talk about call tracking Now that's important because you want to report back to Google when somebody calls this number if you just put your regular phone number In here It's not going to report back to Google and you're gonna miss out on some of the benefits of running this campaign But if you're running an e-commerce company You might just have a customer service number up there if the phone number is up there and is called to make orders I would definitely put a call tracking number on it and make sure you go through that module But if you're just running an e-commerce campaign You don't need to worry about building landing pages and you can skip those modules because you want to run an ad for the Product that you're advertising and take them directly to the page where they can buy it once again You don't want to take them to the home page of your website You want to take them to the page where they can take immediate action the other place where these campaigns differ is in the keywords When you're looking for something like a sandless floor refinishing company You might type in something like sandless floor refinishing near me or sandless floor refinishing company So when it comes to keywords, we're gonna talk about different versions of those keywords for service businesses specifically But when you're talking about e-commerce advertising You want to pretty much dial in exactly what you have to offer and run ads for that So if this was my company and I was selling this product I would probably run this as a keyword because that is something that people type in and I would take them directly to this page I would not Advertise dewalt drill and take them to this page because they might not be looking for this dewalt drill It's not very targeted and we'll get more into that when it comes to the keyword selection But those are the biggest differences between running service ads and e-commerce ads

